Hey, looking for ultimate hacks on how to end a blog post that works? then you are at the right place.
Wow! what a title? What a introduction and content? Shit! There is no conclusion ( I have to read the whole article again).
Do you conclude your post? Is your conclusion converting or engaging?
Why you should write a conclusion?
See,There are two types of audience-
Audience 1– Before reading introduction and main content, directly scroll and read the conclusion to see if the content is worthy reading or not?
Audience 2- Done reading introduction and content, Bounce Back because there is no conclusion or written a powerless conclusion.
Readers sometimes forget some points they have read in the article ( especially in long-form content). So, for audience fulfillment conclusion is important. ( it’s important to leave an impression)
If you are not giving a great and powerful ending to your blog post then my dear friend you are losing a great part of your audience.
Oo! Introduction is becoming too large ( Sorry, I didn’t notice).
Not wasting much of your time Let’s explore the hacks
- Sum up your post in a few main key points.
- Write a different text in your summary. ( Don’t copy-paste headings or text from the main body content)
- Keep it short and sweet.
- Tie whole information together and keep it relevant. ( tell it’s importance)
Summary is a great way to help readers in remembering the main points.
“Summary of How to write an ultimate blog post–
- Write a catchy title.
- Write a great and short introduction ( include power words, humor, and facts).
- Write unique, high-quality in-depth content. Write for the audience ( provide value)
- Write a short and engaging conclusion “
Ask questions and for serving
Don’t forget to ask a question at the last of your post. Questions give a direction to your reader mind.
If you ask questions to the audience, they will try to answer it in the comment box.
Ask a simple and relevant question, because hard questions will be difficult to answer for the reader in the comment box.
Questions helps the reader to give their opinions and make the blog post feel conversational ( engaging).
‘Did you find these hacks helpful? Please suggest any hack if I had miss in this post. Comment.‘
Ask audience how you can serve them. Ask what type of content they want. Enhance user expereince.
It will not only help you to improve your blog but also help you in understanding your audience’s intent ( What your audience wants?).
- “According to you, what should be my next blog topic to write on?“
- “ I am trying to improve my website’s usability, did you find this article difficult to read or difficulty in finding anything on my site?”
Including a CTA ( Call-to-action) at the end of your post to keep the audience on your website.
There are many types of call-to-actions you can add. Some are-
E mail sign up
At the end of the post offer something free to your audience and ask them for signing up your newsletter.
Free templates at the end of the blog post offered by Hubspot acting as a Call to Action. When you click on Access Now, a new page will open where first you have to sign up, and then you can download the templates.
‘Why the reader will share your post if you are not asking him to do that?’ ( providing direction is important).
Ask your audience to share your post in a engaging way, But how? Let’s see with an example.
“At the end of ‘How to start a blog’ post I wrote:
I want that no one faces any issue in starting their blogging journey. Plzz, share this post with your friend and relatives so that they can start their blogging journey easily and earn money from blogs.
Sharing is Caring”.
You can also include a CTA to sell your e-books, courses or another digital products at the end of the post.
For example- ‘Buy my awesome e-book ( 50% discount)’, ‘Buy my ultimate course on blogging’ etc.
Joining group or community
Ask the audience to join your facebook, telegram or whatsapp group.
Also you can ask them to follow you on social media ( twitter, instagram, etc.)
This example is taken from Guideblogging ‘How to start a blog’ post.
Bonus Tip#1- Ask for commenting is also a CTA. ‘Leave a comment’.
Bonus Tip#2- At the end of the blog post provide links to your related blog posts.
People loves when anyone shares his own personal opinion and experience in the blog post.
So, provide you personal opinion in the the conclusion.
Image is taken from shoutmeloud post.
Give a challenge or a surprise
People love challenges and surprises. These are also type of CTAs.
Offer a challenge to your audience.
We want that our audience read the blog post and take a quick action.
‘Hey, starting blogging- start writing 1000 words daily to make it a habit of blog writing.’
Also, ask your audience to tell what results they got after completing the challenge in comments.
Give a surprise element to your audience. Everyone loves surprise element.
Giving a surprise or a challenge makes strong connection with the audience ( bind readers to your website).
“Be Ready! I am going to launch a ultimate blogging course next week. Sign up here to access it for FREE.”
Now, it’s my style of giving a conclusion. At the end of the blog post,I simply put whole blog post information in a infographic.
People love consuming information through visuals.
FAQs related to How to end a blog post
Instead of the word “in closing” at the end of the blog post what else I can use?
I use the phrase “Conclusion” and many top bloggers use this phrase only. Some other phrases that you can use are- Wrapping up, Final thoughts, Now what, etc.
Do blogs have conclusions?
Yes, obviously 80-90% of blogs have conclusions.
Without a blog conclusion, it’s hard to make a good connection with the audience.
If the user comes to your blog post try to best to convert or bind it to your website.
Why summarizing a blog post is important?
Generally, when the audience starts reading an article ( especially long-form) they forget what they have read when they reach the last of the article.
So, giving a recap or summary helps the reader to memorize the main points easily.
Wrapping up a blog post also helps in increasing comments and shares.
How to write a Call-to-action?
Call-to-actions are of many types. Text, button, and images. Images with buttons convert more than simple text.
Include actionable words. Some popular actionable words are- Shop Now, Download, Sign up, and Learn more.
Make a connection for quick action. Use power words ( top, best, hacks, ultimate, etc.) and provide offers ( 80% off, etc.)
Buttons with red, blue, orange, and purple converts more.
Don’t stuff too many words. A simple power phrase is sufficient.
A powerful call-to-action may look like-
Include an image, engaging phrase, and a actionable button.
Which ultimate hack you like the most to end a blog post? Any more suggestions. Comment.