What is Google Alerts and How to use it in SEO?
Do you want to regularly track your competitors then google alerts is the best tool for you offered by Google.
Let’s deep dive into google alerts and know how to setup it and what are some ultimate hacks.
What is Google Alerts?
Google Alerts are the notifications that Google sends to the user e-mail related to new web pages, blogs, r any scientific research related to user term. Let’s understand it with an example.
Assume, If your niche is related to SEO and daily you go to competitor’s site and see if there are new updates or not?
Any new article related to your niche is posted or not? How to know automatically without wasting any time in searching?
So, for this Google Alerts service is there to help you. It is the best tool that is suited for beginners.
Let’s see how to set up it.
How to set up Google Alerts
Google Alerts Setup
Type Google Alerts in search engine. Click on the first page that appears in SERPs. Now a dashboard will appear, from there click on Sign In button. ( if you have signed in to browser).
Type the keyword in “Create alert about” option for which you want regular alerts. Press Enter and you will see an small edit option on the right side of the keyword. Click on it and alert option will appear.
Set how often you want alerts. as it happens, at most a day or at most a week. Set a frequency for alerts.
There are videos, blogs, news, web, books and discussions out there related to your keyword. So, select which type of alert you want. You want only blog updates, only news or web etc.
If you want all the results related to your alert then set all alerts otherwise go for the best results option.
Google Alerts shows you alert preview of your keyword. It includes news, blogs, videos, discussions etc.
Congrats, you have setup Google Alerts. Now , it’s time to go more deep and explore its options.
Like, If now I am writing about Google Alert but I have used the word SEO in it. So, if the word SEO appears in any blog, any video, Google will send a notification to your email.
And, this word is used in many articles, so your inbox will fill out easily and become spammy.
So, instead of broad match we should create exact match alert. Let’s see how to do it.
Instead of writing SEO write the keyword “SEO” ( use double quotations).
So, when you use double quotes (filter) only the relevant information will reach to you and tracking competitors become easy.
You can also monitor your brand with Google Alert. You can see,where your brand name is used or where your website is used.
Now, type different variations of your brand name.
Any website has used your name with spaces between the name, use big letters or use small letters etc.
So, let’s take a brand name and look at it’s variations.
You can also refine this search; if you don’t want alerts related to any keyword or from any platform just type the word and use a “-” sign in front of it.
So, don’t just type the keyword and create alert. Filter it or you can say refine your keyword.
Find only that 20% information that can give you 80% results. So, keep exploring this diversify tool Google Alerts.
Now, what if you want to know what the audience is searching related to your niche.
The first step before writing a blog post is to understand your audience. So, you can look through this tool what questions the audience is asking.
What if you want to know which keyword your competitor is using most? On which websites, blogs your competitor is mentioned.
So, how to create a alert of a keyword related to your competitor-
For example If I searched a term SEMrush and the if I want to see where this keyword is mentioned other than semrush site.
So, I typed Semrush -site:semrush.com
Similary if you want regularly alerts related to new blog post of your competitors. Then just type-
Google Alerts drawbacks
- No Social Media Monitoring
- No Analytics.
- Don’t show all the pages that are indexed in Google related to the keyword.
- Some alternatives are talkwalker and mention.
The best thing of this tool that I like is that it is a FREE tool you can use for many purposes.
You can get alerts related to new questions asked by audience, competitors new blog posts, nap citations and much more.
And you should always refine your keyword ( exact match) while creating alerts to get relevant information.
So, how much you like Google Alerts tool and if you feel any problem while using or in setup then feel free to Comment