What are the best tools used to generate SEO friendly content?
SEMrush Keyword Magic Tool SEMrush SEO content template tool Readability checker LSI graph tool SEMrush Site Audit Tool Grammarly Canva, Visme etc. Content designing tools. Headline analyzer ( Coschedule) Blog post title and ideas generator Rank Math SEO plugin
What is SEO friendly content?
SEO ( Search Engine Optimization) is a process that helps your post to rank on Google organic SERPs. Doing basic On-page SEO and using the right SEO tools make your post SEO optimized and is called SEO friendly content
What type of content is best for SEO?
Unique high-quality in-depth content. Content that fulfills searcher’s intent. Something unique and different from your competitors. Keyword optimized content ( use LSI keywords) Designed content. ( images, infographics, charts , graphs and many other great visuals).
What are some hacks on SEO writing for beginners?
Do proper keyword research. Do basic On-Page SEO ( keywords in title, meta, URL, subheads, alt text, and introduction) Write catchy headlines. Include an engaging introduction and conclusion in your post. Write valuable and unique content. Use the right SEO tools.
How do you test headlines?
I test my headlines through Coschedule Headline Analyzer
How many of these ultimate tips you already know?
If any question is stealing your mind power, feel free to ask. Comment
Do You know What is SEO? Does SEO really help to rank on top of Google? How to make your blog post SEO friendly? What is SEO site checkup?
How to increase traffic on your website through SEO optimization? What are some Ultimate hacks in 2020 to boost your traffic through SEO?
Don’t worry no more questions. There are about millions of searches on Google for the keyword SEO.
So, if there are a million of searches then I think SEO is the most important topic and necessary formula to rank on Google.
I will give you all the answers to all your questions related to SEO. So, Let’s explore step-by-step about SEO.
Note: This full step-by-step ultimate SEO guide is written in simple language so that it’s understandable to anyone. This guide is for all if he is a beginner, intermediate, or advanced.
Enjoy Reading!! ( I am so curious because this gonna going to be a very interesting guide).
What is SEO and its types?
What is SEO
SEO stands for Search Engine Optimization. It is the art of getting quality traffic to your website and ranking high on Google in organic search results.
SEO evolved in 1996. Before it, websites rank randomly. But then Google thinks that there should be an algorithm to rank these websites so from there SEO evolved and the ranking of websites was on the basis of the quality of content and some other factors.
SEO tells Google what your content is about, like when you write an article about any topic and the searcher types the keyword in the search engine which you have used in your article or what your topic is about then the search engine (mainly Google) shows your article as a top article.
SEO is a whole game, that you have to play in order to rank on top of Google’s search engine page results. So, let’s explore and see how to play this game.
So, Are you ready to play this game? If anyone is not then get ready to play because this is gonna going to be a very interesting game.
I think now you have understand What is SEO? So, let’s see its types
Types of SEO
There are three types of SEO-
How Search Engine Works?
How Crawler Works?
Search Engine crawler crawls your web page source code. The bots and crawls your whole website through source code.
How crawler moves from one page to another?– Crawler moves from one web page to another through links. Whenever you insert any internal or external link; the crawler moves from one webpage to another through these links.
After collecting data the complete data gets stored in the local server. Now, in the local server, the whole data is mixed. ( no indexing).
How Indexer Works? – Now, the data moves from the local server to the indexer. Generally, the indexer indexes the data; it means gets stored in a particular category.
There are many different categories like news niche websites category, health niche websites category, etc. There are millions of websites in these categories.
So, firstly crawler understands that your content is related to which niche websites category and indexes it properly in the indexer.
How SERP’s appear?
For e.g.- You search a keyword; Today’s news or English news in the search engine. Now what happens is, the search engine sends a request to the ranking algorithm.
Ranking Algorithm collects data from the main server ( where millions of websites are stored) and decides which website to rank 1st, 2nd, 3rd….. After this whole process, SERP’s ( Search Engine Result Pages) appear.
So, this was the whole process of how crawler works and how SERP’s appear.
Google doesn’t give quick random results when anyone searches a keyword in the search engine, but Google goes through this whole process to provide the top pages ( best information) related to what the user is asking.
Google has made new algorithmic evolutions like RankBrain ( AI machine learning technology) since the past years.
White Hat SEO
White Hat SEO means properly following the Goggle guidelines and not using any malicious practice to rank on top of Google. This is a totally human audience-based.
How to be under this Hat?– Create quality content.
Relevant page titles, links, and images.
Create content for humans not for search engines.
Black Hat SEO
Black Hat SEO means creating content for search engines not for the human audience. Using malicious practices or not following google’s guidelines to rank on top of search engine pages will put your website under this hat.
How to avoid this Hat?- Don’t create duplicate content.
Don’t pay to anyone to build links.
Build links to the relevant websites.
Avoid keyword stuffing and cloaking.
Using spammy practices will only benefit in the short term but when google recognizes your intent or malicious practices then no one can stop from getting your website banned.
Gray Hat SEO
This is the middle hat. This hat is neither black nor white but lies in between them.
Which website comes under Gray Hat?– Creating content just for the purpose of ranking but the content is relevant;
It means when someone creates content just for the purpose of ranking ( using some spammy practices to build links) on top of SERP’s but Google finds that the content is valuable for the visitors, then those websites come under this hat.
Gray Hat is not good in the long run. ( I want to say there is a limit of everything).
So, the question is Which Hat is good in the long run? I think you have got your answer after comparing all three hats.
White Hat is the clear winner. I don’t say that follow each and every Google’s guidelines. Like Google says guest blogging is not a good practice, but according to me guest blogging is a good practice to build quality links.
So, be under a white hat. See what are the Google’s guidelines and track daily Google algorithm updates through SEMrush Sensor. ( mozcast, penguin tool are alternatives).
On-Page SEO refers to optimizing individual web pages ( on-page and HTML source code) to rank higher in search Engine Result Pages.
How you will write if you don’t know What to write? What are the right keywords? What is the audience searching for? So, for this, you have to do keyword research. So, Let’s start the journey of keyword Researching.
It is the research on analyzing the valuable keywords and providing a direction to your content.
How to do Keyword Research?-
Explore your niche and define goals- It means the first step is to explore and study about your niche. You should have complete information related to your niche.
Define your goals. Ask yourself ” Who I am?” What is my website about? etc. Goals help you to remain focused and give direction to you.
List of topics and keywords– Make a list of all the topics related to your niche. You can use excel to organize the list of all the topics. For e.g If your niche is related to blogging guide then you can make a list of topics like-
There are many tools out there, after using all the tools, I like SEMrush tool best. SEMrush provides a Keyword Magic Tool which gives depth analysis about volume, keyword difficulty, trend, CPC, and much more.
Before selecting the right keywords, put yourself in the audience’s shoes; it means you should know what the audience is looking for related to your topic.
Ask yourself different questions- ” What and Why are they searching? Are they searching to buy something? ” etc.
For example- If anyone searches for query “Top WordPress hosting plans” and the different results appear; websites showing different results.
Now, different websites will tell which are the top WordPress hosting plans but here, the searcher intent can be that he wants to choose hosting through comparisons.
If any website tells the visitor that what are the top WordPress hosting plans by comparing different hosting providers. Then the chances are that the traffic on that website will increase and the page appears on top #1 position in SERP’s.
So, don’t just focus on what the searcher will type but you have to understand the searcher’s intentions.
Don’t make one type of content for different searches, but write different content for different types of searches.
Example #2- Assume that you are selling any course. So, you want to tell the target audience about the course, course fees, comparisons, only basic information, courses near me.
So, now if the searcher types the particular query then if you have combined all the information ( buying, comparisons, and all) in one article then I think the visitor will not be happy.
Because, he just wants to know the price, or comparison, or only information. So, he will not waste his time reading the whole article.
So, Make different articles for different topics ( don’t combine all).
Google wants to provide the accurate and best information to the audience. So, if you know what your target audience search intent is; then it will be easy for you to rank on top of Google. Google sees user experience (new update in the future for ranking).
How to know what the audience is looking for? – When you type a keyword in the search bar the google shows some more topics related to your keyword in the column.
Also, Google suggests related topics at the bottom of the top searches plus what other questions the audience is looking for related to your keyword.
Competitive Research- You should also have an idea of what your competitors are doing. To beat your rivals and to boost your business, competitive research is necessary.
There is an option in the keyword tool of adding your competitor’s URL. You can type and look at which keywords are working for them. 20% of keywords are bringing 80% results ( Pareto Principle).
Mistakes to avoid while doing Keyword Research
1. Don’t pick the wrong keyword- When we are trying to analyze the keywords we generally make a big mistake.
I will tell you the mistake with the help of an example- Like, if you search a keyword “digital marketing” and imagine you provide a paid digital marketing course.
and when you pick the keyword “digital marketing courses”. This keyword includes both free and paid digital marketing courses.
So, when anyone searches for “free digital marketing courses” and with the use of the wrong keyword in your content your page appears in the search engine result pages.
Then, when the visitor will click on your website and see that the course is paid, then without wasting any time he will bounce back.
This will increase your bounce rate and have a negative impact on your ranking.
2. Keyword Tail Mystery- Do you believe that long tail keywords are best?
So, firstly we will understand what are long and short-tail keywords. The keywords that have short lengths are short and the keywords that have long lengths are long-tail keywords ( so simple).
“What is digital marketing?” is a long-tail keyword while “digital marketing” is a short tail keyword.
We should choose long-tail keywords because the competition is less on long-tail keywords. But it’s always not the case.
Like For e.g you searched a keyword “How to increase website traffic”, the results show different keyword ideas.
As you see in the image the long tail keyword “how to increase yourWordPress website traffic” the traffic for this particular keyword is only 10 but the competition is 36 which doesn’t mean higher but high according to the traffic of the keyword.
So, choose the keyword which has low competition and average volume, if it’s short-tail or long-tail keyword.
Points to remember before choosing right keywords
Volume- Avoid keywords with low traffic. ( <100)
Competition- Competition for that keyword should not be high.
Trend- See if the keyword is still trending or not. ( traffic is increasing or decreasing.)
Know which is your primary keyword ( main keyword) and your secondary keyword ( related keywords).
Now, how and where to optimize the selected keywords. So, we will look at keyword optimization in content, titles, URL, and meta description.
We all know a basic phrase that “Content is the king” and will also be in the future. This prediction was made in 1996 by bill gates and is still valid.
Built quality and valuable content. While writing the content our intentions should not be “ how to rank on top of google?” but our intention of writing the content should be providing valuable knowledge related to the topic to the audience.
You know a secret, that people like long content.
No. of visitors on the 5000 words content is more than that of 2000 words long content.
Now, I am not saying you, just make your content long by adding invaluable information.
Now, how to use the keywords in your content. If we do not use the right keywords in the content then the google crawler gets confused about what the content is about.
There are two types of keywords primary and secondary keywords. Primary are the main keywords and the secondary one are the related keywords.
So, include your primary and secondary keywords in the first 100 words. ( which is mainly your introduction).
Include your keywords while writing the content. Don’t overoptimize them otherwise Google algorithm will think that your intention is to rank on google, not to provide valuable content.
Don’t optimize your content with a single keyword- What the newbie makes the mistake is they optimize their content with a single keyword.
Optimize your content with multiple related keywords. With single keyword optimization, you will face a problem in making a detailed and deep content.
And, you know that thin content has a negative impact on ranking ( because the content is king).
This is what will appear in the first line when this post shows up in the search results. Now, the first and important part is Title. The more CTR ( Click through rate) is on that website who write persuasive and SEO friendly titles.
Titles helps to give an idea to the crawler, what the content is about.
How to write persuasive titles?
Emotional- Headlines with a strong emotional sentiment ( positive or negative) tend to receive more clicks. Words like magic, instant, miracle, etc.
Power Words– Use Power words in your headlines Like- Ultimate, Ultra, Hack, top, Imagine, etc.
Questioning words– The question word that is searched multiple times is ‘How to’. So Use How to, Why, What, etc.
Numbers- Use numbers in the titles. Like – Top 10, Best 10, 2020. Use the current year number in your titles so that the audience thinks that the content is fresh and find it more engaging.
Make sure that your title should be between 50-60 characters.
Examples of some engaging titles-
Top 10 Ultimate Hacks to train your brain.
The Ultimate Guide to affiliate marketing- Simple hacks 2020.
How to earn $10K from your first sale- Ultimate hacks 2020.
Those who don’t write meta descriptions Google pick some starting lines by default and show it in the result pages.
Notice ‘…’ at the end of some meta descriptions. It means the meta description is not optimized.
The most important secret of meta description is that it appears when you share your articles across websites and social media channels.
How to write a meta description- Step 1: Install Rank Math SEO plugin
Step 2- A red color box will appear at the side of the setting on top of your post editor. Click on it. Click on the Edit Snippet option.
Step 3- There you will see the options of title, URL, and description. Click on it and write the description.
Ultimate Hacks to write a meta description
Use your main keyword and subheadings in your meta description.
Write an engaging question and use power words.
Write a unique meta description and add Call to Action words. ( Get now, Click here, Search Now, Get FREE, etc).
It’s essential to use your main keyword in the meta description ( excellent if you use your keyword in front).
Heading and Subheadings?
Do heading and subheadings areimportant for SEO?– Headings and subheadings don’t come under the ranking factor but come under the crawling factor.
Heading and Subheadings provide structure to your website. It makes crawling easy for the search engine crawler.
It’s important to contain one <H1> tag. H1 type heading tells the crawler from where the content starts.
The importance is same like the numbers in front of H. H1>H2>H3>H4>H5>H6.
Ultimate heading and subheadings writing hacks-
Use only 1 H1 and it should not be more than 70 characters. Answer user intent with h1 because they are the most visually notable content on that page.
Use a focused long-tail keyword in your H1.
Use your focused keyword in your subheadings.
URL or you can say permalink appears under the title in the search engine page results. URL is generally a web address the specifies the location of the resource. A URL consists of a protocol, domain name, and path.
URL impact is minor on the ranking factor. But as you know small factors add and become large factors.
URL generally increases site visibility and give an idea to the audience and search engine what the article is about.
How to write a URL-
Use lowercase letters. Use hyphens between them.
Don’t use underscores, spaces, and uppercase letters.
So, by adding this tag you will give hint to the crawler that this content should be treated as duplicate content ( unimportant).
You can also use an alternative which is Rank Math SEO plugin
Install Yoast SEO plugin
Open your post on which you want to add a canonical tag.
Now, scroll down to Yoast SEO plugin and go into advanced options.
See the option of Canonical URL and there you have to just write the URL ( http://domainname.com/)
Redirects and Errors
When any visitor clicks on your URL but gets redirect to different URLs, this is called redirection. In simple language, you can say Redirect is a way to send both users and search engines to different URLs.
But If the page shows 4XX status code (404) then it is called and error.
It is also known as permanent redirect means shifting from one URL to a different URL permanently.
It happens sometimes that we have to move the content to a different URL ( changing domain, https).
Like, if you changed your domain name then the content gets shift to the new domain name.
So, now the question is Why 301 redirection is important?.
The answer is simple only you know that you have moved content or delete content but the crawler and the user doesn’t knows.
Example- Take two URLs- URL 1 and URL 2. If you have moved your whole content from URL 1 to URL 2 then the search engine crawler and the user only knows about URL 1, not about URL 2.
So, to provide information to crawler and user 301 redirection is important.
Then, What happens to the authority, backlinks and domain score of URL?
So, 301 redirect passes between 90-99% value or you can say ranking power of link ( no worry)
So, 301 redirects is used when you are moving your domain name permanently or changing your URL from Http to Https.
This redirect is temporary. It means that the content is redirected temporarily to different URLs. ( comes back to original URL after some time).
It generally happens when we update the content.
This redirect doesn’t pass any ranking value or page rank to a different URL. It indicates that the page shouldn’t be indexed.
So, this redirect can be used for A/B testing and for temporary changes.
By using 301 redirect you tell the search engine crawler that the URL 1 is of no use now, focus, and index URL 2.
While by 302 redirects we tell the crawler that the shift is temporary and the main URL is URL 1 only.
Redirect a web page through making changes in “.htaccess” file in Apache Web Server.
4XX status code
When the visitor visits the web page and the page shows 404,403 and 402 error code then it is called 4XX status code. It has a negative impact on your ranking and is bad in terms of SEO.
Fix this error now- If content exists fix the broken URL and if the content doesn’t exist redirect it to 301 code error.
HTTPs and SSL
Alert! for all the website owners who don’t have https connection. Google had said that if your site is not secure, it will heavily impact your ranking.
Why It is important?- SSL means Secure Socket Layer. This layer secures the data transferred between the users and websites.
Install the SSL certificate in cPanel of your web hosting provider. Take the hosting plan which includes a Free SSL certificate. You can go for Siteground GrowBig Plan ( value for money and provides many features).
HTTPs connection is most important for those websites that are collecting people’s information like passwords, phone number, card information, etc. ( shopping, business websites, etc.)
So, I recommend you all install an SSL certificate ( because it is a ranking factor also) and enjoy a secure connection.
Page Speed and Mobile-friendliness
About 80% of the searches on the search engine is done through mobile phones. And the bounce rate of mobile phones is more than that of desktop and tablets.
So, today making your site mobile-friendly is a necessary and important thing.
Ultimate hacks to make you site mobile-friendly
Architecture- Make your website responsive. Choose a mobile-friendly theme that also loads fast.
A page builder is also required to make your theme responsive. Don’t rely on free themes. You have to invest some money on the page builder and a mobile-friendly theme.
So, If you want value for money theme then I suggest you buy Divi from Elegant themes ( contains builder, themes for unlimited websites, and many features in just $89 70 from my affiliate link). Get 20% instant discount on Divi
Increase the font size of your theme.
Whenever you customize your theme, see how it looks in the mobile through the mobile view button.
Increase the size of the buttons you use on your website.
Optimize images and increase page-speed. Don’t use Flash
Run a mobile-friendly test weekly. Check mobile usability from Google Search Console. Run your mobile-friendly test now
A robot.txt file tells the search engine crawler where to go and where not on the site.
When the crawler comes on your website the crawler first sees the robots.txt file, to see that the file is giving some instructions or not.
Some bots follow while some doesn’t follow robots.txt file.
Crawl Budget– Search spiders come on your website with a pre allowance or set time; means how much time the crawler has to spend on your site. (It decided early on the basis of site authority, size, and reputation).
In that period of time crawler has to collect the complete information of the website and store it.
So, sometimes if you don’t want some pages to be crawled and indexed ( due to certain reasons) then we can use this robots.txt file.
Because the time is set( crawl budget) so if you don’t want the crawler to waste time on unimportant pages you can block them using robots.txt file.
We can use robots.txt file to i.) give instructions to the crawler which pages are not to be crawled or indexed ii.) give instructions to the crawler which pages are to be indexed or crawled.
How to check and edit- Edit the robots.txt file content in Yoast SEO plugin from tools option or from titles and meta option in Rank Math Plugin.
Also, you can edit and test your robots.txt file in Google Search Console through robots.txt tester.
Sitemaps.xml files ensures that the site be crawled properly and be done quickly.
These files organize the page’s information due to which crawler easily crawls all the pages.
When the crawl comes to your website it crawls every page ( through links) but here the pages are not defined or organized, so crawler faces difficulty and as you know time is set ( crawl budget).
So, sitemaps provide the organization and connection of the pages and make crawling easy.
There are two types of sitemaps- XML sitemap and HTML sitemap.
An XML sitemap is written for search engine spiders while an HTML sitemap helps lost users to find a page on your site.
How to create Sitemaps
XML Sitemaps- Keep the XML sitemap option ON in Yoast SEO or Rank Math SEO plugin.
The alternative is, Go to xml-sitemaps.com. Create a sitemap and paste it into the Google Search Console Sitemaps Option.
HTML Sitemaps- Create a web page and paste it into the root directory of your website.
To view sitemaps type domainname.com/sitemap.xml, domainname.com/sitemap.html.
Ultimate Hacks to keep your site healthy
Write long content ( at least 1000 words).
Write unique meta descriptions including your focus keyword. ( 120-160 characters)
Write unique title tags including your focus keyword ( 30-65 characters)
Have an HTTPs connection ( install SSL certificate).
Increase crawl depth, add schema markup, and use canonical tags.
Redirect all error codes to 301.
Create XML and HTML sitemaps.
Don’t use Flash. Increase your page speed and make your site mobile-friendly.
Add a doctype for all your pages.
This tag is also known as a language tag. Hreflang tells Google which language you are using on your webpage. This tag is used if you have a website that contains content in multiple languages.
It means if you have written your post in Spanish, Hindi, German, or any other language then you can add this tag in the source code to tell the crawler about language and country (an idea of target audience).
Because people love the articles in their native languages. It decreases the bounce rate, increases CTR, and improve your ranking. (a nice SEO practice).
Off-Page SEO means the activities are happening off the page not on the page.
It was developed by Moz. There is no relation of domain authority with Google ( not also in 200 ranking factors).
It lies between the 0-100 logarithmic scale. Higher the domain authority number higher the number.
For e.g. If your site domain authority is 70 and your competitor domain authority is 80 (great) then your competitor ranking ability is more than me.
Some competitors will have high domain authority than yours ( high ranking ability) while some will have low domain authority than yours. ( low ranking ability).
So, domain authority is calculated based on your link profile ( how many backlinks you are getting).
It was also developed by Moz and is measured on the 0-100 logarithmic scale.
Page Authority means your page’s ability to rank. Page Authority considers factors like domain authority and link profile.
If your domain authority is high then it means your page authority is also high.
So, to increase your domain and page authority you should try to get external links from high authority websites.
You can check your page authority through moz extension or any other tools out there.
With the help of this extension, you can also check your competitor’s page and domain authority.
It means getting inbound links from different websites. The connection of one web page with different web pages of different websites is through links.
When we get links to our web page from different websites pages then this is called a backlink.
Quality and Quantity of Links– Here quality of links matter not quantity.
For e.g. Here I have written this article about SEO; Case I: I get one or two backlinks from any of these top websites- ahrefs, Moz, SEMrush, Neil Patel, etc.
Case 2: I get 10-15 backlinks from different websites that are less popular and low in authority.
So, which case matter most. Obviously, Case 1st because I am getting a quality backlink ( if it is one or two).
Power of backlinks- In Case 1st I got 2 backlinks so according to the authority, popularity, and ranking so maybe the power of backlink is 50. So, my power becomes 100.
Now, In Case 2nd I got 10 backlinks and according to the authority, popularity, brand, ranking power of one backlink maybe 5. So, my power becomes 50.
So, here you can see quality always wins over quantity.
Take three websites W1, W2, and W3. Here W2 is my website. W1 is the website from where I have got a backlink and the website to which I have linked (external linking) through my page is W3.
Now, assume I get quality backlinks, so my power is 100. Due to which my page authority, domain authority, and my ranking factor increase.
So, let’s assume the power of W1 is 200, after getting backlinks from W1 my power becomes 100 so this power benefit will also get to the W3 website ( i.e. the power can 40-50).
It also matters that you are getting your link from which part of the content. Links from Top> middle > bottom ( on basis of power).
No Follow backlinks- The backlinks that contain a nofollow tag in their HTML source code. These links don’t pass the authority and are not counted by the crawler.
Do-Follow backlinks- The links that contain a dofollow tag. These links pass the authority( power) ( link juice) to the linked website and the crawler counts these links and their anchor text.
Too many exact match anchors – W1 website links to you with a keyword SEO, W2, W3, W4.. websites also embed the link of your website on the same keyword. So, it negatively impacts your page authority and rankings.
Natural anchors- These are the anchors used related to your keyword or web page. Like instead of SEO, the websites use SEO hacks, SEO guide, SEO 2020, then these are natural and best anchors.
Domain name– Make sure the other web pages don’t write the anchor “www.domainname.com”- Click here. These are bad anchors.
How to get quality backlinks
Content- It’s the simple write quality content to get quality backlinks. Write competitive content.
Guest Blogging- Create a blog post on other websites. Find top websites in your niche and try to communicate or make a connection with them.
Infographics- Anchors are not just text but anchors can be images and infographics also. So, Create a high-level infographic, so that other website owners include infographics in their posts.
Comments- Comment on other blog posts. You can write a comment like- “Hi, I like your content, it’s amazing and full of valuable information but I think the infographic that you include in your post needs a better design. You can lookout for a better infographic relate to your topic. ‘Your Link Here’ By ……
Write testimonials and align social signals.
Backlinks Competitive Research
For beating your rivals and ranking on top of Google you need to do backlink research.
Now, type your domain name and see what is your backlink report.
Now, there you will see the option of “Add a competitor”. Enter your competitor domain name under this section.
Compare backlink reports. See from which websites your competitor is getting backlinks.
Visit those websites. Comment and try to connect with them.
SEO Content Template
Another awesome tool by SEMrush is the SEO content template tool. This helps you write an SEO- friendly article.
Type the keyword and this tool will give recommendations on the basis of the top 10 results that appear on the SERPs related to your keyword.
See all the suggestions, the best thing is that it recommends you the domain names of the website from where you should try to get a backlink.
Practices to avoid for link building
Don’t use spammy links in comments. Don’t copy the same comment on different blogs.
Reciprocal Link- Like if your website is about sports and you are linking or getting a link from a news website. ( irrelevant link exchange)
Don’t use any automation tools.
Don’t buy links.
Keep optimal link velocity ( build links slowly)
Building quality backlinks take time. It can take up to 3 or 6 months. So, have patience to keep on trying different link building strategies ( non-malicious).
When the user types a query in the search engine, then SERPs (search engine result pages) appear, then the user clicks on the first result page, the user bounces back and clicks on the 2 or 3 result page. So, this bouncing back is called pogosticking.
If the user bounces back and sees other page results then it means that the user was not satisfied.
So, pogosticking negatively impact your ranking on the search engine result pages. ( gives a bad signal to search engine, because user satisfaction is the first priority).
The whole play is around SERPs.
When the user lands on a landing page and starting reading the content, but doesn’t go deep into the content ( not clicked on the internal or external links) and bounces back then this is called bounce rate.
Pogosticking is different from the bounce rate ( don’t get confused). Pogo sticking play is around SERPs while bounce rate play is around landing page.
If the user bounces back without going deep, then it doesn’t mean the user was not satisfied ( what if the user got his answer of query in first paragraph).
So, a high bounce rate doesn’t mean that the page doesn’t satisfy the user or doesn’t provide valuable information.
In terms of ranking, the bounce rate can be between 25-60%.
You know some newbie bloggers get their most of the traffic through social promotions.
Like quality of backlinks quality of shares also matter. If your content is shared by influencers then their shares are of high quality than others.
Ultimate hacks to get more social shares
Quora– Give answers to the questions related to your niche. Find questions that have more followers and fewer answers. Write a detailed answer and provide your links in that answer. Quora helps in driving massive traffic to your blogs.
Facebook– Make a Facebook page. Post on a daily basis and boost your post to get more likes and shares. Promote via Facebook groups.
Share and post in LinkedIn groups related to your niche.
Share your content in twitter chats. Tweet when your audience is online. Use hashtags and use keywords in your tweet.
Make a Pinterest account. Pin on a daily basis. Post an infographic related to your post. You can also advertise it.
Use images with call to action while promoting your content. Design good images.
Write catchy headlines. Curiosity should never end.
If you have reached here, then Congrats, you have learned all about SEO; means you have learned the 20% that will give you 80% results. So, now it’s time to avail of the bonus for you.
SEO vs PPC
SEO stands for Search Engine Optimization while PPC stands for Pay Per Click.
SEO means to rank on organic page results while PPC means to rank on the top of page results through ads. ( Search Engine Advertising)
SEO doesn’t require any investment while PPC requires investment (Advertisers have to pay the PPC each time their ads are clicked ( because it is Pay Per Click)). Organic Traffic comes through SEO while paid traffic comes from PPC.
Pro of PPC is that you can boost your traffic through ranking on top of google but the con is that it requires investment.
Pro of SEO is that traffic is natural without any investment while the con is that organic page results remain under paid results.
You have seen an Ad sign in front of the URL in SERPs that all are through PPCs.
So, you can Pay Per Click in Google Adwords. Choose the right bidding amount (PPC) and the right keywords to rank on top of Google ( because the competition is there in ads also).
Advertisers have to pay the PPC each time their ads are clicked ( because it is Pay Per Click)
So, search engine advertising is a good approach to boost your traffic and brand visibility ( good approach if you are ready to invest).
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