In this article, we will discuss about SEMrush Keyword Analytics tool complete ultimate guide and how to do keyword research in 2020. ( going to be very interesting).
Keywords play important role in google ranking. If we target right keywords in the blog post then the traffic increase is massive.
It’s not hard to search keywords; just type the keyword ( of your post) in the search bar of the tool and explore the related keywords, suggestions, questions, keyword difficulty, related links, and much more.
Why I am guiding you about this tool?– I have tried different tools out there but when starting using SEMrush tools, I felt in love with him and I feel happy to share knowlegde about this tool. I will not recommend you any tool which I haven’t used.
One funny thing happens; when firstly I made a decision to buy this tool and see the pricing I was shocked ( price was more), but after all, I made a decision to buy this tool and after experiencing this tool, I felt that this tool is value for money and I have not invested money on the wrong tool. ( I think it’s not funny).
So, I highly recommend you to use this tool and the good news is that SEMrush tool is on offer now. So, Try
So, not wasting much time Let’s explore the tool. ( I can’t wait).
Just type the keyword in the search bar, as we have chosen the word Digital Marketing.
Now as the results are showing organic search, paid search, keyword suggestions, CPC and trend.
Organic Search and Paid Search
When you type any keyword in Google search engine the SERP’s appear ( Search Engine Page Results).
So , the top searches that come ( Ad written in front of URL) are paid searches. Paid Searches occur when the owner of website bids on the keyword to appear on the top of the page results.
Paid Searches process is managed by Google Adwords. From Google Adwords you can bid of the right keyword to appear on the top of the page. Not only bidding amount is important but valuable content is also a necessary part.
The Left out searches are all organic search results ( no investment).
This tool also gives a view of SERP’s ( Search Engine Page Results); how the page appears on the google when you search this keyword on google search engine.
Paid Search CPC and competition– As you can see in the above image the CPC of the keyword in Paid Search column.
There is also a word competition; it’s number varies between 0.1 to 1. As, you when we searched the term digital marketing it show the number 0.62 ( high competition).
If you don’t know how to do competitive research to beat your rivals then look I have already made a guide on it.
SEMrush tool suggests keywords related to the keyword digital marketing. It show total volume (traffic) and KD ( keyword difficulty).
Phrase match keywords- These are the keywords in which the keyword you searched should come in the phrase or query. For e.g. Digital marketing courses, Digital Marketing Certificate programs online, etc.
Related Keywords- These are the keywords related to the keyword you searched. For e.g.- All about digital marketing, digital, and marketing, etc.
Keyword Magic SEMrush Tool
It provides a detailed analysis of the keyword you typed in the search bar. It is the best SEMrush Keyword analytics tool. Try this magic tool now.
Broad Match- It is the combination of all keywords that include phrase, exact and related keywords. Use default this only.
Phrase Match- The phrase in which the whole keyword comes.
Exact Match- The keywords that contain the exact keywords ( no other words.)
I recommend to use Broad Match. Use Phrase and Exact Match option when there are many Keywords and the competition is high.
It shows how much the particular keyword is being searched in Google. We have to select a keyword that has average volume ( 100-1000) and low KD.
Trend means the keyword searches are still increasing or decreasing. Does this topic is trending or not.
KD ( keyword Difficulty)- It shows the level of competition. Higher the percentage more is the competition. So, consider taking the keywords with low KD% and high volume.
CPC ( Cost Per Click)- The amount that the advertiser will pay to the publisher on ad clicks.
Com.( Competition)- It varies between ) 0.1-1 . More the no. more the competition, and difficult to rank.
SERP features include knowledge panel,local pack, top stories, reviews, featured snippet.
Keyword Magic SEMrush tool Filter
Filter your keywords to analyse better.
Include Keywords- In this column write the keywords you want to see. It will filter out.
Exclude Keywords- Write the keywords that you don’t want to see. For e.g. If anyone searches on google( FREE digital marketing course ), and the result pages shows your post also, while your course is paid. So, we should exclude this keyword ( FREE digital marketing course).
You can also Filter on the basis of Words Count, Volume, KD%, CPC, Competitive density, SERP.
As there are many keywords so selecting main keywords is a difficult task. So, choose some keywords and click on keyword analyzer tool.
Now, you have only 4-5 keywords to analyze ( you can add a filter to select only 1-2 keywords). Extract the final main keywords from the keyword Analyzer.
Keyword Difficulty Tool
This tools helps to analyse Keyword Difficulty percentage. ( competition). It also shows other parameters like trend, volume etc.
Type any keyword in the keyword difficulty tool and know its KD%.
Ads history provide every information related to ads – ads traffic, ads keywords, ads traffic price.
Search the keyword in the ads history search bar tool and analyse it.
As I already disscussed about Paid search. So the ads come under paid search.
Ads Traffic- Provide information about how many visitors click on the ads.
Ads Traffic Price– It shows how much the ad cost the publisher. As, the publisher bids on the particular keyword ( max CPC). Publisher bids the amount per click. When any visitor clicks on that ad, the amount is charged from the publisher.
Ads Keywords- It shows the volume of Ads keywords.
This tool also shows month-wise data of how many ads appear on the top of SERP’s. ( Search Engine Result Pages).
Impact of keywords on SEO ( Search Engine Optimization)
Keywords play a major role to rank on top of google pages. Without the right keywords in the blog post Google gets confused about what the article is about, So target the right keywords using SEMrush Keyword analytics.
The main keyword of your blog post. For e.g- SEO, digital marketing, keyword analysis, etc. Focus keyphrase is very important for Search Engine Optimization.
Where to use the keywords
Don’t forget to include your main keyword ( focus keyphrase) in heading, subheadings, and introduction.
Also, include your related keywords in the first 100 words of your post.
Use keywords in the alt text of your images.
Include your keywords in the meta tag ( meta description).
Don’t forget to install the Yoast SEO plugin for better Search Engine Optimization.
In this article, we discussed the awesome SEMrush Keyword analytics tool. In the Keyword overview part we discussed about organic and paid search, related, and phrase match keywords.
We also explored Keyword Magic Tool that provides the detailed analysis about volume, KD%, CPC, trend and competition. ( Note- Choose that keyword that has low competition and high volume ).
After selecting main keywords from Magic Tool then analyze them in Keyword analyzer through filters and select right keywords.
Targeting the right keywords is the first and important step to write better SEO optimized content.
So, how much helpful you like this SEMrush Keyword analytics guide. Comment
If content doesn’t exist then redirect it to the 301 code error.
Update the permissions for 403 forbidden error.
Make sure URL is correct for 400 bad request error.
If you want to keep the content accessible only through passwords then adjust robots.txt file.
Your page is requiring login and password for 401 unauthorized error.
Some other tips
Don’t design using Flash.
Add H1 tag into your post.
Add a doctype for all your pages.
Review all your temporary redirects ( 302, 305 and 307). Change them to a 301 permanent redirect.
Confirm that all pages are being indexed and crawled.
Schema Markup– It is the language of the search engine or you can say code you put on your website to provide clear information to search engines.
Crawl Depth- As you know sites contain multiple pages which in turn contain subpages. It is the extent a search engine indexes pages within a website. Use Internal Linking in your post to increase crawl depth.
HTTP status code- Pages with error status code.
Canonicalization- Use the canonical tag to prevent problems of duplicate content appearing on multiple URLs. Pick the best URL from different choices.
Write the name of your competitor’s domain name in search column. The results of the country you want to see Select it.
It gives an overview of the domain you search for and includes Organic Research, Paid Research, Backlinks, and display advertising report.
It shows top organic keywords and paid keywords.
Organic Search– It shows the volume of traffic that comes from searches related to your keyword. When anyone searches for the keyword related to your post, then the google shows the organic search results ( including your site).
Organic traffic means the traffic coming naturally ( no investment).
It includes domain’s paid traffic, Keywords distribution. It requires investment. When anyone searches a keyword you Google shows the search engine page results. (SERP).
SERP includes both organic as well as paid page results. You have to pay or bid on the keywords you want to rank on the top of the page. This all process happens through Google Adwords.
The benefits of bidding is that your page ranks on top of the engine page results. Bidding the right amount, selecting right keywords, and right content are some strategies to beat your competitor and appear on the top of the page results.
Notice the Ad written in the front of the URL ( those all are paid results). Imagine, you have filled the bid amount $1 ( max CPC). ( this is the cost of one click charged from the bidder when a person clicks on the URL).
When one webpage links to another webpage of different sites is called Backlink. These are the links coming to a website.
Authority Score- It means the strength and popularity of the domain.
It shows the overview of the visitors, bounce rate, traffic sources, subdomains and geographical distribution.
Visits- The no. of visits on your site. ( Unique Visitors+Old visitors)
Unique Visitors– No. of unique visitors on the website.
Pages/Visit– No. of pages that the visitor visit at one time.
Avg. Visit Duration- Time duration of the visit ( Excellent of SEMrush).
Bounce Rate- Percentage of how many visitors open the page and bounce back with few seconds.
This tab shows the sources used by visitors to visit the page.
The two sources are- Desktop and Mobile. For SEMrush Desktop percentage is more.
As, the mobile users are increasing and the view percentage is also increasing , so keep your page mobile-friendly- Increase Site Speed ( Small Image Size, Cache plugin), Implement AMP etc.
It tells how much traffic is coming to your site through different geographical locations.
Percentage of traffic from different countries. Like- Traffic from United States, India, United kingdom etc.
Traffic Analytics tool for your Competitors
As you can see in the image above, there is an option of Add competitors. Click on that option and insert the URL of your competitor website.
Now compare the traffic with your website. Analyse the traffic through every option properly.
Audience Overlap- This option shows the common audience of your and your competitors website. More the percentage of audience overlap more the competition.
Keywords- As you can see in the image above, no. of keywords (913) appear on the top 100 Google search engine page results.
Traffic- Amount of visitors that visit the site in a month. This traffic is totally organic. (no investment).
Traffic Cost- It shows how much this traffic will cost you , if you choose paid search.
Branded Traffic- This shows the amount of traffic when any person directly write it’s brand name in google search bar. ( For e.g- semrush, ahrefs etc.)
Non-Branded Traffic- This shows the amount of traffic when a visitor visits your website through keyword researching; means when a person search a keyword and clicks on the webpage that appears on the top google search results.
It tells which keyword hold which position on your website. For e.g- marketing- Position (11), SEMrush (1) etc.
KD ( keyword Difficulty)- It tells the difficulty level or competition of the keyword. Higher the number more the competition.
CPC ( Cost per Click)- Cost per click means how much the advertiser will pay the publisher when ads will be clicked on the webpage.
All position changes- It means how many times keywords of your website positions has been changed.
New- It shows the no. of Keywords that are included in the first 100 Google search engine page results.
Improved– It shows the no. of keywords that shows position improvement.
Declined– Downfall in the position of keywords.
Lost- It shows the no. of keywords that are removed from Google’s top 100 search engine page results.
Analyse your competitors keywords and competitive positioning map.
Organic Pages- This tab shows the traffic percentage, Keywords , Ads Keywords and Backlinks.
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